This Privacy Policy explains how Instruct, a sole proprietorship of Tamanna Verma based in Ambala, Haryana (“Instruct”, “SHUBHRA”, “we”, “us”), collects, uses, stores and shares personal data through this website and SHUBHRA IRP, our software for jewellery businesses. It covers website visitors, jewellers and their staff who use SHUBHRA IRP, and the agents who work with us.
Information we collect
We collect different information depending on how you interact with us:
- Website visitors — your name, business/shop name, phone or WhatsApp number, city, email address, any message you send through the contact or demo form, and a referral code if you enter one.
- Jewellers on SHUBHRA IRP — business details, GSTIN, owner/contact name, phone, email, shop address, and the billing details needed to invoice you.
- Agents — full name, address, PAN and, where collected, Aadhaar for KYC and onboarding; bank account or UPI details for commission payouts; and photographs of identity documents you upload.
- Payments — order amount, plan, EMI schedule where applicable, and payment status. We never collect or store your card, UPI PIN or net-banking credentials; payments are processed directly by Razorpay.
- Verification — when you verify an email or phone number, we generate a one-time code, send it to that email or number, and record whether it was verified. The code itself is discarded once it expires or is used.
How we use it
- To respond to enquiries and arrange product demonstrations.
- To create and run your SHUBHRA IRP account, invoice you, and provide support.
- To verify identity for KYC and onboarding, and to prepare and send agreements for signature.
- To calculate and pay agent commissions.
- To send OTPs, transactional emails and service updates.
- To meet our accounting, tax and GST obligations.
We do not sell personal data, and we do not use it for third-party advertising.
Who we share data with
We share data with a small number of service providers, strictly to run the service. Each receives only what it needs for its function and may not use your data for its own purposes:
- Razorpay — payment processing. Razorpay handles your card and bank details directly; we never receive or store them.
- SignYu, powered by eMudhra (a CCA-licensed Electronic Signature Provider) — Aadhaar-based electronic signing of agreements.
- Fast2SMS — delivery of SMS one-time passwords for phone verification.
- Supabase — our database, authentication and file storage provider.
- Vercel — hosting for this website and SHUBHRA IRP.
- PostHog — optional analytics on public marketing pages, and optional session recordings, when you allow them. See the choices below.
Beyond these, we do not share personal data with anyone except where required by law.
How we protect it
Aadhaar numbers are encrypted before storage; only the last four digits are ever shown on screen. Identity documents, payment proofs and signed agreements are kept in a private file store — nothing is publicly reachable, and every view happens through a short-lived, permission-checked link. Access inside our team is role-based, so an employee only sees the data their role needs. See our Security page for more detail.
Cookies and optional website analytics
We use essential cookies to keep you signed in to SHUBHRA IRP and the admin console. When enabled, our public marketing site asks before loading optional PostHog analytics. You can decline, allow visit analytics only, or separately allow session recordings when that option is offered. You can change or withdraw your choice through Privacy choices in the footer. Your choice is saved in your browser for up to 180 days; browser Do Not Track and Global Privacy Control signals keep optional tracking off.
If you allow analytics, PostHog receives a random browser identifier, public page paths, device and browser information, referring website domains, campaign labels, and events such as demo clicks, video watch duration and progress, skipped and replayed video sections, player settings and playback problems, and enquiry completion. The identifier is stored in local browser storage to recognise return visits. We do not send entered names, phone numbers, email addresses, messages, referral codes or OTPs in these events. URL query strings and fragments are removed; only selected campaign labels are retained. IP-based location enrichment is disabled.
If you also allow recordings, PostHog can reconstruct clicks and scrolling on public marketing pages. Enquiry forms, verification messages, video contents and other marked private areas are blocked from recordings. Console logs, network request bodies and headers are not recorded. Tracking is not enabled on staff, agent, administration, payment, onboarding or agreement screens. We do not use these analytics for third-party advertising. Withdrawing consent stops future collection; contact us about data already collected. PostHog processes the permitted data in our selected hosting region, which may be outside India. See PostHog’s privacy policy for information about the provider.
Retention
We keep your data for as long as your account is active, and afterwards for as long as we are required to under Indian tax, accounting and other applicable law. Where there is no legal requirement to retain it, we delete or anonymise it on request.
Your rights under the DPDP Act, 2023
As a Data Principal under India’s Digital Personal Data Protection Act, 2023, you can ask us to:
- confirm what personal data we hold about you, and give you a copy of it;
- correct or update inaccurate or incomplete data;
- erase data we no longer have a reason to keep;
- withdraw consent you previously gave, where our use of your data depends on it.
To exercise any of these rights, or to raise a grievance about how we handle your data, write to contact@shubhrairp.com. We will respond within a reasonable time, in line with the Act.
Children
SHUBHRA IRP and this website are meant for business owners, staff and agents. We do not knowingly collect data from children.
Changes to this policy
We may update this policy as our product or obligations change. The date at the top shows when it was last revised.
Contact us
Instruct, Sole Proprietorship of Tamanna Verma, Ambala, Haryana. Email contact@shubhrairp.com.